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  • Certified Digital Marketing Professional (CDMP), 2015
  • Called to the Bar at Gray’s Inn. London, 2006
  • Bar Vocational Course. Bristol Institute of Legal Practice, 2006
  • LL.M (distinction) Corporate Law. Nottingham Law School, 2004
  • LL.B Law (hons) University of Exeter, 2003



Ed is our First Officer and trusty second in command at Smileworks. He was there in 2008 when MJ awoke with a start, having dreamed of a magnificent practice where people loved working and patients were always happy. Ever since, he’s kept busy by business, management and marketing for her beloved Smileworks.


Lucky for us, he came with some pretty impressive legal qualifications and uses his formidable smarts to continually improve the Smileworks experience.



Ed likes meeting exciting people and is often away at masterminds, seminars and conferences on his unrelenting quest for better results. Ed likes data (because someone has to) and is responsible for analytics and reporting at Smileworks.  Spreadsheets, software and analytics are his thing.  That said, he’s quite sad and doesn’t really have a life outside of work. In his free time you might find him dressed as a cowboy sitting in the Smileworks staffroom or curled up with a book, pretending he can read.



Ed also loves digital marketing and small business and writes for popular blogs all over the world.  Take a look at his most recent article on SEO for marketing agency Link360.



Dental SEO agency


In this piece on leading SME advice website SmallBusiness.co.uk, Ed discusses how the company overcame a small business cash flow challenge to achieve some pretty impressive success.


You can read the article by clicking the image:


cash flow crisis



Ed has also written for the prestigious GDPUK 20th Anniversary Magazine, a beautiful publication with a legendary following in the dental industry for it’s straight talking, insightful and sometimes downright hilariously funny commentary on dentistry in the UK.

best dental blog GDPUK


Watch our video or go back to facial aesthetics.