Brotox in Liverpool “The capital of male anti-wrinkle treatments in 2019”

Brotox in 2019


Here’s an article by our professional facial aestheticians here at Smileworks about the rise of ‘Brotox’ in Liverpool.  If you’re interested in this treatment take a look at our main Botox® page for some science, prices and what to expect from treatment.


For now we’re going to bust some myths so more men follow the trailblazers and get a treatment that has changed their lives for the better.


Brotox liverpool


How popular is Brotox in Liverpool?


Here at Smileworks we treat dozens of men a week for ‘Brotox’ including celebrities, politicians and everyone else in between.  Our co-founder and Ed Challinor loves his Brotox treatments and has injections about once every five months to keep looking youthful and fresh.  He has treatment around the eyes (periorbital) and in the forehead (frontalis) and also between his eyes (glabella).  He also has some in the corners of his mouth to make him look less grumpy when he’s concentrating.



What sort of men have anti-wrinkle treatments?


If you examine sales of lotions, crèmes and potions for men which claim to reduce wrinkles you could fairly say that most men aged between about 30 and 60 here in Liverpool want to get rid of wrinkles



There’s been an explosion of anti-ageing brands for men and large beauty companies like Nivea® have produced lines tailored to the male market.  Kiehls, L’Oréal and Neutrogina have all followed suit with their popular brands aimed at men.



So it’s true that men want to get rid of wrinkles but more and more report losing faith in creams and lotions because they don’t feel the claims are supported in the results.  Another way of saying this is they don’t feel the products work. 


Botox for men



Maybe it’s because men like to fix things (it’s in our nature) and are quick to turn to a more dramatic approach, botulinum toxin to get the job done.  I’m not going to bore you with what anti-wrinkle injections are because you already know.  They’re injections that soften wrinkles and help you look and feel younger fresher and fitter.  But many men still are saying no to facial aesthetics and we’re going to take a look here at some of the reasons why.


The men we see in our practice are from all walks of life but all have one thing in common – they want to look their best.  Usually they work out, are tired of crèmes that don’t work for them and want a better option. 


Brotox Liverpool




We have straight men, gay men, young men and older men coming to the practice and they have treatment that works wonders and helps them feel more comfortable in their skin.  So the answer is no, Brotox doesn’t attract certain types of men and if you think it’s effeminate a couple of our best clients (120kg of pure muscle and covered in tattoos) might disagree!


But isn’t it for women only?


This is something we hear rather alot.  Mainly from men with less confidence in their masculinity who probably want a fix more than anybody.  It’s a strange phenomenon.  I find it strange that men say toxin treatments are for women when you consider that about 90% of the brands offering men’s skincare are doing most of their sales in the female market.  L’Oréal is the most female of female beauty brands yet lads all over Liverpool swear by their effects and buy them religiously. 





Brotox syringes

Just slapping ‘for men’ after the name of a product that contains no clinically effective ingredients and has not been shown in any serious studies to have any effect doesn’t necessarily magically make it a product that is suitable for you.  But that’s marketing.  And that’s also for another day.




Why it’s ok for men to have Botox


Remember the toxic masculinity Gillette ad? You’ve all seen that one by now.  Embedded deep within you there’s this nagging feeling that medical aesthetics is emasculating – it’s beauty treatment right?  





It’s treatment that works.



There’s nothing inherently emasculating or effeminate about getting treatment, it’s your toxic masculinity niggling away at you.  Learn to stand up to these thoughts and do what you want.  After all it’s your face and you want to look your best.  You’d not think twice about getting a spray-tan before a holiday, right?  Well 20 years ago you’d have been laughed out of the salon if you were a bloke asking for a bake…




Had my first obagi blue peel radiance with Hannah on 3rd August. She was brilliant and I immediately felt at ease. We chatted and joked how it was like a counselling session. I'm looking forward to my next appointment which is in 4 weeks!read more
15:26 04 Aug 19
Paula did my composites and I love them so much!! The whole process was explained so well and Paula made sure I was relaxed and comfortable throughout. They look so natural and the before and after photos are amazing 😍😍 thank you!!!read more
Francesca Clarke
Francesca C.
21:21 08 Jul 19
I had my eyebrows done by the lovely Hannah yesterday - oh my word they are amazing! I could not be more pleased with them. The hair stroke detail is incredible. So much less uncomfortable than other clinics I've had them done at in the past. Hannah is not only very knowledgeable, experienced and professional, but is also hilarious and offers a free life counselling service at no extra cost!!!!!!read more
Cat Woman
Cat W.
14:38 02 Jul 19
Made up with my appointment with Laurence and George. They were so kind and welcoming, they gave me a detailed review of my situation so I could make a decision. Would definitely continue treatment here. Thank you very much!! xread more
Louise Leigh
Louise L.
13:39 28 Jun 19
Great dental practice offering comprehensive services. Everyone is very helpful and professional. Their facilities are the best I have ever seen! If you need any dental treatment and/or hygienist services this is the best place to more
Ceren Kabukcu
Ceren K.
10:03 19 Jun 19
Absolutely amazing customer service. Had lip fillers done at other places but will not be going anywhere other than Smile Works from now on. Thank you so much Dr. Susan, you are amazing!! 👄read more
Sinead Griffiths
Sinead G.
11:18 06 Jun 19
Had my first appointment with Zoe n Sophie today.the clinic is amazing with its on board a flight waiting room and air hostess receptionist.I went for the £199 scale polish flight package,I can honestly say I’ve never had a deeper clean,it lasted about 20 minutes.My teeth are whiter before I’ve even started the bleaching process! I’ve bleached my teeth for the last 13 years and have used several companies.This company are the best at what they do.Both my daughters had dark teeth,and now are very proud of there b1 shade.Zoe and Sophie were brilliant today,I can’t recommend them more
Mary Gallagher
Mary G.
23:14 28 May 19
I was at the dentist for a temporary dressing / filling and a scale & polish this morning, the ladies that tended to my teeth were Paula and Tamzin... they took extra steps to explain exactly what is going on with my teeth and to ensure that I was okay and comfortable with the forthcoming procedures... typically I would bee more nervous but today I felt comfortable at all times and the job on my teeth was great, safe, quick and efficient, I find solace in the fact that they will take extra lengths to preserve my natural teeth👍👌read more
JoEYEleven *
JoEYEleven *
11:21 23 May 19
I’ve had an amazing experience at smileworks. From the first appointment, my dentist Susan has been fabulous, listening to exactly what I didn’t like and helping me with solutions and options to fix it. Susan made me feel very comfortable at all my appointments, I’m so happy with the end result. Would definitely recommend. 😁read more
Melanie Usher
Melanie U.
00:10 16 May 19
After bad experiences with dentists in the past, I decided to try Smileworks and I’m so happy I did. I received treatment from Zoe who is so lovely, chatting throughout the sessions and talking through each part of the treatment, she really makes it a calm and easy experience and I have never had any problems with any work done by her. Thank you, Zoe! The front of house staff are also extremely friendly and very helpful, an all-round, great dentist to go to!read more
Sarah B
Sarah B
18:14 14 May 19
Had my first microneedling session with Hannah which has left my skin feeling funky fresh! Hannah explained the entire procedure from start to finish, it was painless. Cant thank you enough for making me feel at ease, knowing it is not easy for me to go out and about without make up due to years of acne. Cannot wait for my next session!read more
Rachel Kelly
Rachel K.
18:28 04 May 19
Excellent professionalism, swiftness and care when performing 4 of my wisdom teeth extractions. Didn't feel a thing! Thanks to the amazing Abd & Eva. The whole team have been so helpful in identifying the right treatment course for me. Many thanks!read more
Arron Jackaman
Arron J.
11:13 28 Apr 19
Had my dermaplaning and peel with Hannah at Smileworks yesterday and can't thank her enough! My skin has been getting me down lately but just one course of both of these treatments together and I feel brand new and confident. Thanks so much Hannah! I'll be back next week! 😛 xxxread more
Erinns Fit Life
Erinns Fit L.
19:49 16 Apr 19
Amazing place. Everyone is so friendly, I have been a few times for different things and always brilliant. I recently had semi permanent make up (eyebrows) which I love. Hannah is a perfectionist and this is reflected in all the does. Would highly recommend her!read more
Nicola Bray
Nicola B.
19:10 15 Apr 19
Great place and friendly staff! Currently halfway through treatment and everything is explained properly so you understand. Great value for money I'm sorry I didn't come sooner. Can't wait for the end result!read more
Nicky lavelle
Nicky L.
18:56 08 Apr 19
The ideal Place to visit if you have any dental fears. I needed treatment but was worried, these guys put me at ease and the treatment has been successful and much easier than expected. A great environment to get your teeth more
Steven Joyce
Steven J.
15:40 05 Apr 19
I Visited smileworks last week for a teeth whitening consultation. I had my appointment with Bambi. She was very welcoming and friendly as were all the staff.This place is amazing and the airline theming is great. The best dentist I've been to. I would recommend this place to more
Mike Dutton
Mike D.
12:52 04 Apr 19
First of all I wanted to say a big thank you to all the staff at Smileworks for making me feel very welcome. I also wanted to say a huge personal thank you MJ for her complete transparency through the consultation period. The honesty demonstrated was so valuable to me and helped me make what I believe is the best decision.I have upcoming teeth whitening treatment and wouldn't recommend anybody else other than more
09:54 04 Apr 19
Had an appointment with Patri for a painful wisdom tooth. I was terrified of the extraction but she was absolutely amazing. Fantastic job! Also, if you think Smileworks might be a bit pricey, think again. I ended up paying considerably less than what another dentist would have charged me. A super happy customer 🙂read more
Minodora Zidaru
Minodora Z.
22:05 22 Mar 19
Susan (dentist) and Eva did my composite bonding and Susan is excellent at her work! I am in love with my new smile and can't recommend her enough! The staff at Smileworks are so professional and friendly. Thank you!read more
Sophie Siu
Sophie S.
11:40 10 Mar 19
Went to Smileworks for lip fillers and had a wonderful experience! I had Susan doing my fillers and she is absolutely amazing at what she does.. She is so so lovely and easy to get on with and answered all my questions and worries before I even asked and made sure she discussed exactly the outcome I wanted. She made me feel completely safe and at ease which is what I was hoping for as it was my first time. I cant recommend Susan enough, she is an absolute gem and is truly amazing at what she does, I love my new lips! Also the girls at reception were lovely and very helpful, I even had a call from Davina the day after (who was really really lovely) to see how I was and if i had any questions. It is obvious that they care about their patients and the work that they do for more
Maddie Dooley
Maddie D.
17:30 08 Mar 19
I had semi-permanent makeup (eyebrows) done by Hannah. What can I say? I LOVE them. They have changed my face and my confidence! Hannah is lovely and takes her time to talk you through everything. I felt at ease with her-she's friendly and approachable and doesn't make you feel silly for asking questions. She goes through the design process and makes sure you are 100% happy before continuing. She spent hours designing my brows with me until they were perfect. Seems nothing is too much trouble for her!! Would definitely recommend and I shall most definitely be back in the future! (Should also note everyone I have come into contact with at Smileworks has also been lovely!!) 😁😁read more
Ellie Roberts
Ellie R.
20:35 04 Mar 19
I had semi-permanent eyeliner with Hannah. it was a great experience I came back 3 times in all for all the top ups.(included in the price ) She made sure that I was 100 percent happy with the look and pain free. She took the time, and was extremely friendly and welcoming as well as totally professional .I will definitely come back as it fades It's amazing to not put eyeliner on and know you look good at 6.30 am at the gym!read more
J Lo
J L.
19:31 12 Feb 19
Visited here today staff were so warm and friendly! I had an aesthetic appointment with MJ she made me feel so relaxed and at ease. I would highly recommend Smileworks!read more
E Bailey
E B.
17:08 12 Feb 19
Great place with professional staff and nice atmosphere. My appointment was with Louise and Eva who were very helpful, friendly and knowledgeable. They have explained everything clearly and made me feel relaxed. Would highly more
Denise Colley
Denise C.
22:42 27 Jan 19




Don’t worry, just like your manicure or spray tan, you’re not going to wake up after Brotox and suddenly find your sexual preference has changed! If your mind needs to put at rest even more, rumours suggest the likes of Eminem, Dwayne Johnson, Christian Bale, George Clooney and Jared Leto have supposedly had a bit of Brotox in their lives.  As professionals we can see exactly the men who’ve had treatment by watching the way their faces respond.  But we’re not sharing that info with you because its, well, unprofessional.





If you’re comfortable enough with your masculinity, you should know that getting aesthetic treatments  isn’t effeminate or emasculating. You can still be plenty manly and feel great care about your appearance.



Does Brotox Work?


Is your Tinder profile looking weak? Are you staring at Instagram fitness models and wondering when you’re going to look like them?  Are you starting to despair at how often you have to dye over those grey hairs?   Ok, Brotox won’t solve these problems magically but it sure will help you to look and feel better about your appearance!



Honestly, do you ‘need’ to look younger?  Well, no, nobody ‘needs’ to look youthful but if you have the money and want to feel better about yourself then it’s a proven, tried-and-tested way of guaranteeing a dramatically positive result.  So in a nutshell yes, it works. 


*Sometimes it doesn’t work but that’s only when you get treatment in someone’s garage*



Will People Notice?


One major reason that puts people off treatment is ‘what if people find out?!’  Will my face be frozen?  Can I still show emotion? Will I even end up looking like that guy Rodrigo Alves that wants to be a human Ken doll?  


Let us put your fears to bed. 



If you come to a reputable practitioner, (like DrRowland-Warmann here at Smileworks), and you don’t want people to notice – all you have to do is go ahead with treatment.  She’s an expert in subtlety.  If you’ve done as much facial aesthetics as she has you’ll know that nobody wants people to notice they’ve had treatment – and that’s kind of the point.  



Subtle softening of lines is a much better result than a frozen, featureless face. In fact this look is considered by professionals as a complication of treatment – i.e.something to be avoided at all costs. 




Getting away with Brotox is not something you need not worry about, it’s a primary motivator of most patients both male and female and here at Smileworks we understand that.




The key to ‘getting away with it’ is ensuring you find an expert in male Botox® and get ready to spend the right amount of money on treatment.  Again, take a look at our Botox® prices page to see how much treatment should cost.  Money can’t buy you happiness, but it sure can help you look and feel your best.  Also bear in mind that in the US, treatment costs over £800-£1000 for the treatment by someone of the qualifications you’ll receive at Smileworks.  So it’s a major bargain.




Dr MJ has treated so many men that she also knows precisely what the male face requires.  men and women’s facial anatomy is different.  For example men need more product (it’s the same price though don’t worry) and their muscles work in slightly different ways.  Also men want a different result.




We rarely have men asking for a brow lift (that’s a women’s thing) but men also don’t mind having low eyebrows because it makes them look handsome. Women on the other hand hate low eyebrows.  So go to a practitioner who only treats women(or a beautician) and expect the Christian Slater / Sly Stallone look:



Botox for men liverpool
Too much fellas? 


Get things done right and get a much better, natural result:



Brotox for men


Nicely done..




To be clear we’re not saying these two handsome fellas have necessarily had treatment  but that’s an effect that it can create for someone who isn’t well – as beautiful as these two.  Like this average guy here: 


Brotox before and after


So everything is taken care of and we understand what men want.  That’s why we have a consultation and that’s how we make sure you’re looked after. 



How long does Brotox last?


This depends on a variety of factors.  To make your Brotox last longer see our article, longer lasting botox®. Although this is written for women, the take-away’s to increase the duration of your result are exactly the same for men.  


Brotox administered by MJ Rowland-Warmann



But the upshot is choose the right practitioner, place the product in the correct sites, don’t smoke or drink too much and avoid tanning and too much sunshine.  Wear sunscreen!  At the end of the day you’re investing in your face and you want that investment to pay off for as long as possible. 




Brotox usually lasts between three and six months (longer the first time you have treatment). Your face is not an area you should try and cut corners experimenting with so don’t buy cheap.  As the saying goes, buy cheap, buy twice.  Remember, Brotox is a prescription medicine so you need it administered by a medical professional.  Avoid the salons lest you end up looking like the Joker from Batman – or the aforementioned jokers who had a little too much in the wrong places…




Does it hurt?


If you’re wondering if brotox hurts, of course it varies based on your tolerance.  But you’re a tough guy right?  Sure, there’s a feeling typically described as a ‘pinch’ at the injection site but many of the injections will go unnoticed since the needle is so fine and the product basically saline with a few microscopic proteins added.  While some say it is mildly painful at its worst, others report feeling no pain at all. You may feel a few tension headaches as the product kicks in about a week after the injections but these are normal and nothing to worry about. 




Ok I want Brotox!



So, you’re convinced, now what?  



First, you should come in for an initial consultation to discuss which areas of your face you want to target.  Once this is thoroughly discussed, we can either proceed to treatment  then and there or set up an appointment for the near-future so you can have a think and take a look at your treatment plan (the bit of paper your doctor or dentist will give you.  The actual procedure itself usually lasts between 10 and 20 minutes and the 40 minute consultation and treatment is mainly talking.






After the treatment has been completed, there is a little aftercare to follow. Don’t touch the treated area for a day or so.  Wash as normal but don’t mess with it. For the first two hours (minimum), do not rub the affected area as it may affect the results. Finally, for the first 24 hours avoid vigorous exercise (sorry, no 100kg bench press for you!), do not drink alcohol, and try to avoid prolonged sun or heat exposure – so no sauna or tanning either.  All of these things break down the product and degrade the result. 





You can learn even more about the procedure on our main Botox® page here.  But please give it a go.  It will literally change your life and help you live a life of success and happiness. The life you imagined…

MJ treating Ed


Botox for men cost

Brotox Prices are the same as for women. We don’t discriminate:


Brotox® 1 Area | £200
Brotox® 2 Areas | £250
Brotox® 3 Areas | £299



Brotox Reviews


“I’ve tried Botox from numerous different locations in the city and found that none of them are as good as Smileworks (MJ). Absolutely fantastic results first time around, I would highly recommend Smileworks to anyone wanting Botox, excellent service and amazing results”.

JW 1 Review, April 3 2017 –  5 Stars



“I had also Botox treatment with MJ, thank you MJ, you are amazing…”

MS, 1 Review, December 12 2019 – 5 Stars


“I would definitely recommend Smileworks to anybody considering an aesthetic treatment. I had botox and fillers today with M.J. She guided me through the results I would like with her expertise in products and procedures. All of the staff are helpful and customer service is 5*”.


DW 10 Reviews, 12 December 2018

“I had also Botox treatment with MJ, thank you MJ, you are amazing…”

MS, 1 Review, 2 Months ago


“What more can i say other then an amazing 
Fantastic environment, friendly welcoming staff and experts in there field
had a skin peel and Botox here and the results were wonderful. MJ is superbly professional and makes you feel very comfortable”

KO 1 Review 24 Months ago

Brotox for men

Get in touch for your consultation today!