Brotox in Liverpool “The capital of male anti-wrinkle treatments in 2020”

Brotox in 2020


Here’s an article by our professional facial aestheticians here at Smileworks about the rise of ‘Brotox’ in Liverpool.  If you’re interested in this treatment take a look at our main Botox® page for some science, prices and what to expect from treatment.


For now we’re going to bust some myths so more men follow the trailblazers and get a treatment that has changed their lives for the better.


Brotox liverpool


How popular is Brotox in Liverpool?


Here at Smileworks we treat dozens of men a week for ‘Brotox’ including celebrities, politicians and everyone else in between.  Our co-founder and Ed Challinor loves his Brotox treatments and has injections about once every five months to keep looking youthful and fresh.  He has treatment around the eyes (periorbital) and in the forehead (frontalis) and also between his eyes (glabella).  He also has some in the corners of his mouth to make him look less grumpy when he’s concentrating.



What sort of men have anti-wrinkle treatments?


If you examine sales of lotions, crèmes and potions for men which claim to reduce wrinkles you could fairly say that most men aged between about 30 and 60 here in Liverpool want to get rid of wrinkles



There’s been an explosion of anti-ageing brands for men and large beauty companies like Nivea® have produced lines tailored to the male market.  Kiehls, L’Oréal and Neutrogina have all followed suit with their popular brands aimed at men.



So it’s true that men want to get rid of wrinkles but more and more report losing faith in creams and lotions because they don’t feel the claims are supported in the results.  Another way of saying this is they don’t feel the products work. 


Botox for men



Maybe it’s because men like to fix things (it’s in our nature) and are quick to turn to a more dramatic approach, botulinum toxin to get the job done.  I’m not going to bore you with what anti-wrinkle injections are because you already know.  They’re injections that soften wrinkles and help you look and feel younger fresher and fitter.  But many men still are saying no to facial aesthetics and we’re going to take a look here at some of the reasons why.


The men we see in our practice are from all walks of life but all have one thing in common – they want to look their best.  Usually they work out, are tired of crèmes that don’t work for them and want a better option. 


Brotox Liverpool




We have straight men, gay men, young men and older men coming to the practice and they have treatment that works wonders and helps them feel more comfortable in their skin.  So the answer is no, Brotox doesn’t attract certain types of men and if you think it’s effeminate a couple of our best clients (120kg of pure muscle and covered in tattoos) might disagree!


But isn’t it for women only?


This is something we hear rather alot.  Mainly from men with less confidence in their masculinity who probably want a fix more than anybody.  It’s a strange phenomenon.  I find it strange that men say toxin treatments are for women when you consider that about 90% of the brands offering men’s skincare are doing most of their sales in the female market.  L’Oréal is the most female of female beauty brands yet lads all over Liverpool swear by their effects and buy them religiously. 





Brotox syringes

Just slapping ‘for men’ after the name of a product that contains no clinically effective ingredients and has not been shown in any serious studies to have any effect doesn’t necessarily magically make it a product that is suitable for you.  But that’s marketing.  And that’s also for another day.




Why it’s ok for men to have Botox


Remember the toxic masculinity Gillette ad? You’ve all seen that one by now.  Embedded deep within you there’s this nagging feeling that medical aesthetics is emasculating – it’s beauty treatment right?  





It’s treatment that works.



There’s nothing inherently emasculating or effeminate about getting treatment, it’s your toxic masculinity niggling away at you.  Learn to stand up to these thoughts and do what you want.  After all it’s your face and you want to look your best.  You’d not think twice about getting a spray-tan before a holiday, right?  Well 20 years ago you’d have been laughed out of the salon if you were a bloke asking for a bake…




Having a brace to straighten my teeth and I can honestly say serve has been outstanding and my teeth are straightening... so quickly! I’d like to thank Eduardo for making me feel so relaxed (I get a little nervous!) along with Lacy, Emily, Paula, Kerry, Georgie and everyone else who has made it such a lovely experience 😆read more
Andi Culkin
Andi C.
21:47 11 Feb 20
After years of having hardly any eyebrows I recently decided to have semi permanent eyebrows done at Smileworks with... Hannah. I felt quite nervous at the first appointment but Hannah was so professional, took her time to explain the procedure and I was happy to go ahead. I felt really relaxed by the end and everything went well.I can honestly say I’m absolutely made up with my eyebrows now. It was a bit of a shock at first after having none for some time, but I love them.I have had loads of lovely comments too off people saying how great they look.I have one more top up appointment to go and I’m really looking forward to it and eventually to seeing the end results. I would definitely recommend Hannah to anyone, she done an amazing job on mine.Thanks so much again Hannah xread more
Alison H
Alison H
17:51 11 Feb 20
Had my eyebrows done by Hannah and they are nothing short of amazing! I’ve gone from having next to no eyebrows to... having eyebrows I could never even dream of! She was so professional throughout the experience and genuinely wanted the best for me and my brows! Cannot thank her enough! Already had people complimenting me on them and I will be sending everyone Hannah’s way! Xxxread more
Sian Wilson
Sian W.
18:54 07 Feb 20
I had to seek emergency help after an incident involving some super sticky toffee...Ismail and Georgie were incredibly... professional, quick and efficient. As a VERY anxious patient, this has been the easiest dentist trip ever. Thank you so much!read more
Ty Pike
Ty P.
09:20 02 Feb 20
Amazing place didn’t feel like a dentist. Really nice staff and a nice vibe from everybody. Were very helpful and... professional. Had an amazing experience with Paula and Nikola for my first check upread more
Tia Bernard
Tia B.
21:53 31 Jan 20
Simply the best, I can't recommend this dental practice highly enough, visited recently as a new patient requiring... treatment and the advice, welcome and professionalism is second to none. An extended thank you to Dr Ahmed, Lacy, Kerry and all the supporting staff who have been fantastic from the more
Alun Davies
Alun D.
14:13 30 Jan 20
I've never been so impressed with a dental practice before. All the staff are so friendly and helpful. The place is... very clean. I currently have braces fitted from Smileworks and have been seeing Eduardo and Emily for my follow-up appointments. The process has not been daunting at all and actually enjoyable to get my dental work done in such a friendly atmosphere. I'll be sticking with Smileworks as my regular dentist for the foreseeable more
Colin Goodman
Colin G.
13:05 29 Jan 20
First time coming to the surgery, I was made to feel at ease. I had followed my previous dentist (Clare) who had... already looked after me before, she instantly explained everything about Smileworks and how they work. After having my consultation with Clare and Tasmin, a dental plan was set up and a detailed explanation was given outlining what initial work needed to be done and a plan was set up.I would highly recommend there service if you are nervous about the more
Declan Hulme
Declan H.
10:50 22 Jan 20
I went to see Hannah for my top up microblading treatment yesterday. Hannah was very professional as always. She put... me at my ease and explained what she was doing throughout the treatment. She checked that I was comfortable throughout the treatment. Hannah has a lot of pride in and clearly enjoys her work and this shows in her treatment results. I am thrilled with my brows and will be back to see Hannah again for more more
Sally Bentley
Sally B.
17:09 19 Jan 20
I have had a fear of the dentist for a long time and was very anxious to go. I wanted to have a composite veneer and... whitening ready for my wedding. I booked an appointment for a consultation with the lovely Paula and I cannot thank her enough for putting me at ease throughout each visit. She has been professional, friendly and has done a wonderful job. I will definitely be back and can recommend smileworks to anyone who has a fear of the dentist . Thank you Paula for my new smile 🙂read more
Susan Woodcock
Susan W.
16:20 17 Jan 20
The staff here are always very helpful. I wouldn't go anywhere else for facial aesthetic or dental work. Dr MJ is... incredibly knowledgeable and I personally wouldn't use anyone else. I felt very well looked after and listened to. My outcome on both occasions has been nothing short of amazing. Would highly recommend. In very safe more
Michelle Barrow
Michelle B.
21:39 04 Jan 20
Who looks forward to going to the Dentist?... Since signing up with Smileworks...I certainly do!The experience is... literally second to none with a clever visual set up, including a waiting room which is designed as the interior of a plane... Random yet intriguing, and setting good first impressions of what is yet to come.I've been here now on a number of occasions and each time I am impressed with the exceptional service and professionalism of every team member. Zoe, my Dentist is warm and friendly, always making me feel at ease and happy to answer in depth any questions I have. I'm very happy with all the results I have gained since signing up with Smileworks and can not recommend this service enough!read more
Kirsty Maples
Kirsty M.
21:26 18 Dec 19
It was my first time visiting and had a brilliantly warm experience. The staff are very welcoming and professional, and... Dr MJ is fantastic at what she does. She’s a hoot! I highly recommend more
Kella Colton
Kella C.
22:34 17 Dec 19
My 1st visit here a month ago, such a professional experience from the staff at reception and of course and Dr MJ who... has done and absolutely amazing job on my lips.... I love them!! Would totally recommend to anyone thinking of having any kind of aesthetic more
15:18 13 Dec 19
Always a great experience from start to finish! All members of staff are friendly, helpful and professional, the... whole process is very easy. MJ is fantastic and always makes you feel at ease, she's very knowledgeable, personable, a good laugh and highly skilled. Highly recommended!read more
18:25 19 Nov 19
Great experience! MJ was calming, reassuring and knowledgeable, definitely put me at ease and guided me through my... procedure. Staff were always helpful and friendly. I would thoroughly recommend smile works for anyone, they will take care of you 100%!read more
Rosa Sun
Rosa S.
20:37 17 Nov 19
Recently had some aesthetic work with MJ. Consisted of fillers to mid and lower face, chin and lips . This woman is an... absolute genius. She really takes her time discussing your expectations and what you would like to achieve . She is highly professional and really good fun. I never felt rushed and the results are amazing...actually better than I’d hoped. She is a true artist .Discomfort during the procedures was minimum to none. The staff are friendly and make you feel at ease .I highly recommend this lovely lady.Thank you so muchread more
20:24 13 Nov 19
Highly recommended! Had my first pro facial with Hannah, she was lovely and professional. She talked me through each... step on my treatment. My skin is super lovely and clean! The whole team is fabulous and it's a wonderful environment. Thank you!read more
Mary .
Mary .
19:01 08 Nov 19
MJ is amazing and a big thank you to her. Her aesthetic work is second to none and she is extremely professional and is... willing to spend a lot of time making sure she does the best job. All the staff are exceptionally friendly and I would highly recommend more
Janet Clare
Janet C.
13:58 16 Oct 19
Had scale and polish today with Zoe and Georgie couldn’t be happier. They explained the procedure step by step and... continuously checking and making sure I was comfortable. My teeth looked noticeably whiter when they had finished this has never happened before at my previous dentist. I would definitely more
Denise Greenway
Denise G.
13:09 11 Oct 19
Had my eyebrows done today with Hannah they look amazing. Hannah had a real attention to detail and was a perfectionist... and also very friendly and professional the procedure didn’t hurt anywhere near what I had imagined. I have previously had dental work done at the practice with Patri and Eva. Everyone is so friendly and welcoming I wouldn’t go anywhere else more
lauren gates
lauren G.
19:09 09 Oct 19
Had lip fillers on Saturday by MJ and i love them! she made me feel so relaxed and comfortable, talking me through... everything and always asking was i okay. It was my first time so i was very nervous. She made me feel like i had nothing to worry about and it was over in no time! 🙂 Thanks again xxxread more
Amanda Samuel
Amanda S.
08:36 07 Oct 19
Finally gained the courage to get my eyebrows done. Was pretty nervous going but soon as I entered the room Hannah made... me feel so relaxed with her lovely personality. She took her time creating the perfect brow shape; she was professional, caring and an absolute perfectionist 😊 Can’t believe the difference my new brows have made to my face. Thank you so so so much!!! Leeanneread more
Leeanne Conteh
Leeanne C.
22:41 05 Oct 19
Smileworks have certainly put a smile on my ‘mysteriously youthful’ face!When you’re not getting any younger, and your... confidence needs a boost, this first class team of aesthetic art, work wonders in subtle ways. I’ve recently had my forehead smoothed and my lips very subtly filled to regain their shape from ten years ago! Smileworks captain’s outstanding skills are her ability to actually listen to you and then produce precise, awe inspiring results - FANTASTIC!!read more
17:19 25 Sep 19
Clare and Georgie were the dream team. They worked together to share ideas and find the best solution to fix my broken... tooth. I was treated with care and respect and am so pleased with the result. I have no hesitation in recommending smileworks and all the wonderful people I met there on Saturday. Thank you so muchread more
Marie Morgan
Marie M.
20:33 23 Sep 19




Don’t worry, just like your manicure or spray tan, you’re not going to wake up after Brotox and suddenly find your sexual preference has changed! If your mind needs to put at rest even more, rumours suggest the likes of Eminem, Dwayne Johnson, Christian Bale, George Clooney and Jared Leto have supposedly had a bit of Brotox in their lives.  As professionals we can see exactly the men who’ve had treatment by watching the way their faces respond.  But we’re not sharing that info with you because its, well, unprofessional.





If you’re comfortable enough with your masculinity, you should know that getting aesthetic treatments  isn’t effeminate or emasculating. You can still be plenty manly and feel great care about your appearance.



Does Brotox Work?


Is your Tinder profile looking weak? Are you staring at Instagram fitness models and wondering when you’re going to look like them?  Are you starting to despair at how often you have to dye over those grey hairs?   Ok, Brotox won’t solve these problems magically but it sure will help you to look and feel better about your appearance!



Honestly, do you ‘need’ to look younger?  Well, no, nobody ‘needs’ to look youthful but if you have the money and want to feel better about yourself then it’s a proven, tried-and-tested way of guaranteeing a dramatically positive result.  So in a nutshell yes, it works. 


*Sometimes it doesn’t work but that’s only when you get treatment in someone’s garage*



Will People Notice?


One major reason that puts people off treatment is ‘what if people find out?!’  Will my face be frozen?  Can I still show emotion? Will I even end up looking like that guy Rodrigo Alves that wants to be a human Ken doll?  


Let us put your fears to bed. 



If you come to a reputable practitioner, (like DrRowland-Warmann here at Smileworks), and you don’t want people to notice – all you have to do is go ahead with treatment.  She’s an expert in subtlety.  If you’ve done as much facial aesthetics as she has you’ll know that nobody wants people to notice they’ve had treatment – and that’s kind of the point.  



Subtle softening of lines is a much better result than a frozen, featureless face. In fact this look is considered by professionals as a complication of treatment – i.e.something to be avoided at all costs. 




Getting away with Brotox is not something you need not worry about, it’s a primary motivator of most patients both male and female and here at Smileworks we understand that.




The key to ‘getting away with it’ is ensuring you find an expert in male Botox® and get ready to spend the right amount of money on treatment.  Again, take a look at our Botox® prices page to see how much treatment should cost.  Money can’t buy you happiness, but it sure can help you look and feel your best.  Also bear in mind that in the US, treatment costs over £800-£1000 for the treatment by someone of the qualifications you’ll receive at Smileworks.  So it’s a major bargain.




Dr MJ has treated so many men that she also knows precisely what the male face requires.  men and women’s facial anatomy is different.  For example men need more product (it’s the same price though don’t worry) and their muscles work in slightly different ways.  Also men want a different result.




We rarely have men asking for a brow lift (that’s a women’s thing) but men also don’t mind having low eyebrows because it makes them look handsome. Women on the other hand hate low eyebrows.  So go to a practitioner who only treats women(or a beautician) and expect the Christian Slater / Sly Stallone look:



Botox for men liverpool
Too much fellas? 


Get things done right and get a much better, natural result:



Brotox for men


Nicely done..




To be clear we’re not saying these two handsome fellas have necessarily had treatment  but that’s an effect that it can create for someone who isn’t well – as beautiful as these two.  Like this average guy here: 


Brotox before and after


So everything is taken care of and we understand what men want.  That’s why we have a consultation and that’s how we make sure you’re looked after. 



How long does Brotox last?


This depends on a variety of factors.  To make your Brotox last longer see our article, longer lasting botox®. Although this is written for women, the take-away’s to increase the duration of your result are exactly the same for men.  


Brotox administered by MJ Rowland-Warmann



But the upshot is choose the right practitioner, place the product in the correct sites, don’t smoke or drink too much and avoid tanning and too much sunshine.  Wear sunscreen!  At the end of the day you’re investing in your face and you want that investment to pay off for as long as possible. 




Brotox usually lasts between three and six months (longer the first time you have treatment). Your face is not an area you should try and cut corners experimenting with so don’t buy cheap.  As the saying goes, buy cheap, buy twice.  Remember, Brotox is a prescription medicine so you need it administered by a medical professional.  Avoid the salons lest you end up looking like the Joker from Batman – or the aforementioned jokers who had a little too much in the wrong places…




Does it hurt?


If you’re wondering if brotox hurts, of course it varies based on your tolerance.  But you’re a tough guy right?  Sure, there’s a feeling typically described as a ‘pinch’ at the injection site but many of the injections will go unnoticed since the needle is so fine and the product basically saline with a few microscopic proteins added.  While some say it is mildly painful at its worst, others report feeling no pain at all. You may feel a few tension headaches as the product kicks in about a week after the injections but these are normal and nothing to worry about. 




Ok I want Brotox!



So, you’re convinced, now what?  



First, you should come in for an initial consultation to discuss which areas of your face you want to target.  Once this is thoroughly discussed, we can either proceed to treatment  then and there or set up an appointment for the near-future so you can have a think and take a look at your treatment plan (the bit of paper your doctor or dentist will give you.  The actual procedure itself usually lasts between 10 and 20 minutes and the 40 minute consultation and treatment is mainly talking.






After the treatment has been completed, there is a little aftercare to follow. Don’t touch the treated area for a day or so.  Wash as normal but don’t mess with it. For the first two hours (minimum), do not rub the affected area as it may affect the results. Finally, for the first 24 hours avoid vigorous exercise (sorry, no 100kg bench press for you!), do not drink alcohol, and try to avoid prolonged sun or heat exposure – so no sauna or tanning either.  All of these things break down the product and degrade the result. 





You can learn even more about the procedure on our main Botox® page here.  But please give it a go.  It will literally change your life and help you live a life of success and happiness. The life you imagined…

MJ treating Ed


Botox for men cost

Brotox Prices are the same as for women. We don’t discriminate:


Brotox® 1 Area | £200
Brotox® 2 Areas | £250
Brotox® 3 Areas | £299



Brotox Reviews


“I’ve tried Botox from numerous different locations in the city and found that none of them are as good as Smileworks (MJ). Absolutely fantastic results first time around, I would highly recommend Smileworks to anyone wanting Botox, excellent service and amazing results”.

JW 1 Review, April 3 2017 –  5 Stars



“I had also Botox treatment with MJ, thank you MJ, you are amazing…”

MS, 1 Review, December 12 2019 – 5 Stars


“I would definitely recommend Smileworks to anybody considering an aesthetic treatment. I had botox and fillers today with M.J. She guided me through the results I would like with her expertise in products and procedures. All of the staff are helpful and customer service is 5*”.


DW 10 Reviews, 12 December 2018

“I had also Botox treatment with MJ, thank you MJ, you are amazing…”

MS, 1 Review, 2 Months ago


“What more can i say other then an amazing 
Fantastic environment, friendly welcoming staff and experts in there field
had a skin peel and Botox here and the results were wonderful. MJ is superbly professional and makes you feel very comfortable”

KO 1 Review 24 Months ago

Brotox for men